Expert view: Przemysław Broniek

RCS for Business bridges discovery and action by turning Google search surfaces into entry points for direct, two-way conversations. Our Poland engineering hub supports this vision across all steps of the journey.

Google Krakow has emerged as a critical location for Engineering and Research & Development. Google Krakow has earned a reputation as a high-stakes R&D hub - where "deep engineering" happens. Here, teams are not just maintaining products; they are architecting the future of Google Cloud, pioneering the next generation of Global Networking, and reimagining mobile communication through Rich Communication Services (RCS).

The Google RCS for Business Poland engineering team is critical to scaling RCS for Business globally. As business messaging shifts from one-way outreach to two-way, intent-driven conversations, building a trusted environment is our top priority. We implement Google’s advanced spam and fraud detection, providing an extra layer of protection so consumers can be confident that every interaction is authentic. By integrating carrier-regulated compliance and Verified Sender Profiles, we ensure businesses can connect safely and securely.

This foundation of trust unlocks a powerful channel for user-initiated, two-way communication. We build the infrastructure that allows customers to seamlessly go from searching for what they want to directly messaging a brand. By turning Google Search, Maps, and ads into conversational entry points, businesses can use RCS for Business as a highly effective lead generation tool. Instead of navigating clunky forms, users can instantly initiate conversations about their specific needs, allowing brands to capture and convert customer intent exactly when they are ready to act.

The true power of this platform emerges when we combine these conversations with artificial intelligence. Advances in AI and automation enable real-time, personalized engagement at scale. AI agents can provide immediate answers at moments of need, qualifying leads instantly and solving customer inquiries without the bottleneck of call queues. We are proud to engineer the robust, intelligent, and secure platform that makes these frictionless experiences possible.