By MOTIFE Insights, 31 July 2025
Sławomir Czuż: Krakow’s position is strong—but the market around us is changing. Investor needs are more complex, competition between cities is more intense, and simply being a great location is no longer enough.
What we’re doing is evolving our model to meet expectations. That means building a deeper, more agile partnership between the city and the business ecosystem. We’re introducing structured mechanisms for collaboration, governance, and investor support that market requires these days. Our goal is clear: to offer not only a strong value proposition, but a seamless experience.
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Sławomir Czuż: One major change is our move from a reactive to a proactive investor approach. Historically, Krakow responded to interest—we welcomed companies, helped with initial steps, and celebrated their success. But going forward, we are actively seeking out investors who align with Krakow’s growth priorities: tech-driven, high-value, responsible employers.
That shift is being operationalized through several strategic initiatives:
Check out also: Krakow IT Market Report 2025
Sławomir Czuż: It’s a big shift, yes—and one that we’re embracing deliberately. We are embedding a new mindset among public officers and city representatives: one that’s based on ownership, accountability, and service. When an investor interacts with Krakow, we want them to experience more a business partner than an official constrained by bureaucracy.
That’s why we’re emphasizing responsiveness, clarity of communication, and outcome-focused support. We’re also streamlining internal processes to ensure we can deliver on our promises in real time. In many ways, this is about building trust—showing that the city is not just friendly to business, but operationally ready to support it at every stage.
Sławomir Czuż: A huge role. The strength of Krakow’s ecosystem lies in its depth: universities, business associations, NGOs, private partners in recruitment, consulting, real estate, and law. To be effective, we need all of these groups aligned and working together. Dialogue is key.
We’re setting up structured cooperation models—not just informal connections—with clear goals, shared agendas, and measurable impact. The city can’t do this alone, nor should it. It is a broader ecosystem.
Sławomir Czuż: Yes, benchmarking is integral to our process. We’re analyzing how other Polish and European cities support investors—looking at their structures, incentives, and engagement strategies. What works in Poznań, Wrocław, or Tallinn? How does Vilnius support scale-ups? What kind of investor onboarding processes does Warsaw use?
We’re learning and adapting best practices in ways that fit Kraków’s identity and strengths. The ultimate goal is to create a support environment that is not only competitive, but clearly differentiated.
Sławomir Czuż: That Krakow is serious about being a long-term, strategic partner for growth. We’re evolving from a “great location” to a “mature, strategic, long term partnership.” The city is investing in its processes, people, and partnerships to ensure that companies coming here don’t just find talent and infrastructure—but also support, clarity, and genuine collaboration. Krakow is a place to be.
Learn more about what international companies have achieved with their Krakow tech labs by downloading the Krakow IT Market Report 2025.
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