Check out also: Krakow IT Market Report 2023
Times have changed, though and the way companies offshore has changed too. More and more firms decide to choose a location that is, in one way or another, close. This proximity can be related to geographical distance, time zone, cultural, linguistic, geopolitical or even related to past historical connections.
Now it seems Europe has split into two areas: countries that nearshore to Central and Eastern Europe and those that nearshore to Southern Europe. Due to language similarities, firms from France or Spain would often look to locations like Portugal, while DACH countries, Nordic countries or the UK often select Poland or its neighbours.
We have identified 7 countries that, in recent years, have showed a particular interest in nearshoring to Poland. No wonder! They are just 1.5–2.5 hours away on a direct flight.
But there are numerous factors beyond physical distance why Poland has become such an interesting nearshoring destination for them. We’re going to look at some interesting data that help paint the picture of how these 7 countries compare to Poland: what’s similar and what differs.
The cost of doing business is, no doubt, the primary reason for why companies want to go to Poland. Let’s be more specific and look into the detailed cost comparison between the countries.
To start with, let’s use the data from PayScale to compare the median salary of a Java Developer. The data available at PayScale.com represent the salaries of currently employed programmers as self-reported. It does not, however, represent the salaries that need to be paid to new hires, which, depending on the location, can be as much as 20–30% higher than the median.
We captured the median salary of a Java Developer, except for Norway, where due to insufficient data, we used the salary of a Software Developer.
All European countries include a certain portion of Social Security Contribution that is paid by the employer on top of the employee’s gross salary. While the economist would often talk about the tax wedge, here we’ll only focus on the extra cost that an employer has to pay. All the data comes from the OECD records for 2017.
The country where this extra cost is the lowest is Denmark, while the highest is in its neighbouring Sweden. Poland ranks just 3 points above the average, adding 16.8% on top of the gross salary.
The majority of the companies that decide to open a location in Poland operate in a model that doesn’t yield profit margin in Poland. The Polish entity sells its services to the parent entity and issues invoices to cover the cost of operations. For some companies, though, paying corporate tax in Poland appears to be a more attractive option. Out of the 7 countries listed, only Switzerland and Germany have a lower corporate tax than Poland. For companies from Denmark, Netherlands, Norway or Sweden, paying corporate taxes in Poland can be an interesting alternative to paying them back home.
For many IT businesses, office space is the second largest recurring R&D cost after salaries.
We compared the cost of office space in the capital cities of the 7 countries and Krakow. We used data from statista.com with a commercial properties lease cost for A-class buildings.
With its plethora of new office buildings and construction of over 200 000 m2 of A-class office space in the last couple of years, Krakow offers very competitive lease prices. Putting aside locations like London and Zurich where the cost is 4–5 times higher than in Krakow, other locations (except for Copenhagen) are at least twice as expensive.
When looking at the geopolitical distance, almost all the selected countries are members of the European Union and the Schengen Area. This significantly facilitates international cooperation and travel while ensuring stable and unified laws across countries.
All 8 countries, except for the UK, function in the same time zone.
Another area worth looking at is related to people’s skills. Since we’re discussing proximity, let’s first check the linguistic similarity. All the 7+1 countries have a very high English proficiency.
Another ranking we would like to share is related to software engineering skills. The data comes from HackerRank.com and is based on a very large number of test responses.
Out of all the 8 countries, Poland took the highest position in the rank. Switzerland placed just after Poland. Other countries have very high scores as well.
When making a decision about where to establish a nearshore development lab, it is necessary to look beyond the cost of software developer salaries. What counts are also numerous other factors that make a specific place a better fit then others.
With nearshoring gaining popularity, we can expect the trend to continue and having more firms coming to Poland in search for business efficiency. And the more companies that come here, the more influence they will have, sharing their culture and building an even more similar environment in Krakow.
If you are looking for information about setting up your presence in Poland, download our Krakow IT Market Report 2023.
If you are interested in alternatives to outsourcing, contact us at MOTIFE to learn more.
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